Cherrie Lady started with a feeling I couldn't shake.
I loved clothes. My wardrobe was full, but somehow I was always saying, "I have nothing to wear." Everything either felt too basic, too trendy, or didn't feel like me.
As someone who studied fashion, I knew exactly what I was looking for, but I couldn't always find it. I wanted pieces that looked put together without trying too hard. Clothes that made getting dressed the easiest part of the day.
So I decided to create them.